Marketing Events as a Supportive Tool for Customer Loyalty formatIsbn:Softcover - 9783838662367 Roberto -- Chapter 16: Frictions

Roberto -- Chapter 16: Frictions in the New Division of Labour: Cooperation between Producers and Suppliers in the German Automobile Industry / Endres

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Marketing Events as a Supportive Tool for Customer Loyalty formatIsbn:Softcover - 9783838662367 Roberto -- Chapter 16: FrictionsInhaltsangabe: Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the