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Authenticity in Advertising W. Vogel & M. Büttner GmbH PSYCHOSOMATIC MEDICINE AND THE BEHAVIORAL
Description
PSYCHOSOMATIC MEDICINE AND THE BEHAVIORAL SCIENCES -- 4
whether within the public sector or in industry and management
ethylene physiology has gone through a period of exciting progress due to new developments in cellular and molecular bioiogy
Die zweite Hälfte ist dann einer Frage vorbehalten
3Anwenderorientierung bei der Gestaltung einer Benutzerschnittstelle28
Authenticity in Advertising W. Vogel & M. Büttner GmbH PSYCHOSOMATIC MEDICINE AND THE BEHAVIORALDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
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