Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors Rutilius Taurus Aemilianus ORGANISATION DE LA NAVIGATION ET

ORGANISATION DE LA NAVIGATION ET DE LA TRAITE ¿ LA CÔTE SOUS-LE-VENT DE ¿¿¿¿ (II) -- CHAPITRE IV

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Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors Rutilius Taurus Aemilianus ORGANISATION DE LA NAVIGATION ETMaster's Thesis from the year 2010 in the subject Communications Miscellaneous, , course: Master of Business Administration, language: English, abstract: ABSTRACT This Masters thesis sought to assess and analyze the variables capable of influencing loyalty of mobile phone subscribers as well as how service providers can enhance loyalty of their customers in Nigeria. The study was basically a survey that used the quantitative approach. A structured