It’s The Hope That Kills You: Pink Vinyl LP Black Sheep exuding a joy and gratitude

exuding a joy and gratitude that are infectious

'Back to Square One

‘Gone’ instead reveals new-found bombastic dynamics and an evocative cinematic atmosphere

6    This Is Your Land - DJ Version

The shared vision is paramount to making this work properly

It’s The Hope That Kills You: Pink Vinyl LP Black Sheep exuding a joy and gratitudeLondon alt pop group The Itch release their debut LP via Fiction and I OH YOU. On Its The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.