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Be Chief: It’s a Choice, Not a Title Kids Activities Is it any wonder soFIRST EDITION New SECOND EDITION NOW AVAILABLE! Conventional wisdom has long defined "Chiefs" as rulers of people those at the top of the organizational chart who hold the most power. We've always viewed Chiefs as "special," selectively chosen to lead others. The perception in business and society is that only those at the top have the power to be Chief. Conventional wisdom got it wrong. And that needs to change. Now Be Chief: It's a Choice, Not a